Company founded – First boutique opens in Riyadh selling curated beauty and perfume.
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Since 1999, Erhaimpexllc has continued to deliver on its promise to be the strategic partner of choice representing valued brands to the Saudi consumer. Our unique capabilities go beyond being a traditional wholesaler or distributor, earned us the trust of respectable brands now more than ever… more about us
Business Name
Erha Impex FZE LLC
Owner Name
Muhammad Irfan Khan Muhammad
ADDRESS
Business Centre,Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates
PHON
+971544280175
Managing Director
Mudassir Gulzar
PHON
+44 7491 337406
Erhaimpexllc
Empowering high-caliber Brands to Establish a Meaningful Presence in the Saudi Market
Our Values
Integrity
Transparency, honesty, and accountability shape the foundation of our interactions with partners, distributors, employees, and customers. We also strictly adhere to legal and regulatory requirements, ensuring compliance and fairness as well as our own code of ethics.
Competitive Quality & Value
Through continuous innovation, careful selection, efficient processes, and strategic pricing, we aim to deliver exceptional products and services that exceed expectations, ensuring the highest level of quality in every aspect of the shopping experience.
Innovation
Forecasting market trends is crucial to our success. Our dedicated team monitors and analyzes emerging trends by leveraging cutting-edge technologies and data-driven methodologies to identify future opportunities and anticipate market shifts.
Customer - Focus
Delivering exceptional customer experiences is our end goal. By providing personalized solutions, prompt support, and ongoing engagement we build strong, long-lasting relationships that foster loyalty and drive mutual growth.
Dedication to science
By prioritizing scientific integrity, we strive to deliver reliable, effective, and safe solutions to our customers. Our commitment to science-based products ensures that our customers can trust the quality, efficacy, and credibility of our brands' selection
Collaborative Teamwork
Great achievements are the result of collective efforts and diverse perspectives coming together. We foster a culture of collaboration, where every team member's input is valued and leveraged. That way we are able to tackle complex challenges and deliver exceptional results
Our Business Group
Deep Reservoir of Business expertise, Honed Over Years of Navigating Challenges
Alsahli Contracting
With over 25 years of experience, our general contracting and maintenance company serves both the public and private sectors in Saudi Arabia. Since its inception, the company has undertaken and successfully delivered numerous major projects. Our track record stands as a testament to our expertise, reliability, and commitment to excellence.
Growth Rate
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Partnering Brands
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Team Members
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Partnering Retailers
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A message from our CEO
Dear Partners & Colleagues
We find ourselves in an era of deep transformation, a reality we have been living in for several years now, and one that will continue to shape our lives in the near future. Social media, digitally native brands, fintech, artificial intelligence, and the remarkable speed our consumer base is adapting to it all.
We’re a resilient company that is leading a new definition of wholesale and distribution in Saudi Arabia at our core; to provide new skincare and cosmetics brands with a strategic partner helping them flourish in our region. However, we remain steadfast in adhering to our non-negotiable principles, continuing our mission to design a flawless customer experience and increase awareness and knowledge of care and wellness.
Mudassir Gulzar
Managing Director
EXPERIENC
Unveiling the Future: What’s in Store
• To finalize our exclusive agency agreements with four more emerging brands from South Korea by the end of 2023. To repeat the success we have with our partnering brands using our own mix of distribution and marketing strategy.
• To take Some By Mi, our flagship partnering brand, into a new strategic direction, aligning our business goals with an innovative new product line, marketing strategy and refined positioning.
• To maintain and expand our distribution network. To collaborate with our customers, the retailers modern and traditional, and to help them achieve their sale targets in regards to our brands.
• To grow our e-commerce platform, Serfel.com, as the ultimate sanctuary for global brands, creating a trusted destination where consumers can rely on exceptional value and competitive pricing. In parallel, Serfel would serve as a platform to introduce conservative consumers to our selection of emerging brands coming from Korea and USA.
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+25 Years of Experience in Cosmetics Market
1999
2001
Continued growth – Expanded with two additional branches in Riyadh.
2005
Product range expansion – Introduced skincare products to the beauty lineup.
2008
Diversification – Launched a distribution arm for the local cosmetics market.
2011
Eastern Expansion – Opened a sales office in the Eastern region of Saudi Arabia.
2013
Market reach – Signed sub-distribution agreements across the KSA market.
2015
New opportunities – Introduced brands from the USA and South Korea.
2017
Strategic growth – Partnered with top 5 wholesalers nationwide.
2018
Strategic clarity – Transitioned to a direct distribution model.
2020
Korean partnerships – Secured exclusive agency with Some By Mi.
2021
Market penetration – Launched K-beauty awareness campaigns.
2023
Market share – Brands now available in 500+ retailers and pharmacies.
EXPERIENC
A Transformative Partnership
Erhaimpexllc | SOME BY MI
Over the past few years, our partnership with Some by Mi- a best-selling and emerging Korean brand- has been nothing short of remarkable. Together, we have embarked on an incredible journey to make the Saudi Market one of the top growing markets for the brand. The following case study aims to highlight the pivotal role we have played in this remarkable transformation, illustrating how our collaborative efforts have propelled our partner to unparalleled success.
Our Partnering Retailers
Riyadh, KSA
Our headquarters and main warehouse in Riyadh are responsible for all aspects of our company, including sales, marketing, logistics, scientific officer, and general management.
Dubai, UAE
Our Dubai branch takes care of our distribution business of cosmetics and skincare products domestically in UAE and internationally. This includes sourcing products from manufacturers/suppliers, packing and shipping products, and managing inventory.
Cairo, Egypt
Our Cairo branch takes care of our distribution business of cosmetics and skincare products domestically in Egypt. Also, provides the IT solutions and web development services to our companies.
Seoul, Korea
Our office in Seoul, South Korea provide a wide range of operational and logistic services to our company. These services include warehousing, shipping, customs clearance, and distribution.
